Thoughts from our recent social media webinar

Well, it was really a great session last week, the webinar about integrating Social Media into Demand Generation Efforts. In case you missed it, here it is: http://bit.ly/btnzBc and the slide share is below  

A lot of great, real life examples of how companies are using social media in their marketing mix. Experts from Eloqua, TDGarden, SBLI (Savings Bank Life Insurance Company) and the Republican National Committee and yes, the Pedowitz Group, the guys behind Sweet, discuss their unique challenges as well as overall common goals from social media. Lots of good nuggets from each organization. Each company is tackling social media differently, each is also using Sweet in some respect.

 

I think the thing that struck me as the most interesting was that we are still so new in this process that many benchmarks for social media have still not even been established, even from companies that you might think  have it “all figured out” and have a firm idea of what they should be doing and what they will get in return. It’s not the case. Nobody has it figured out yet, and there is also not a “one size fits all”. But, there are some very good Best Practices that are clear. Just a couple that I heard were:

·         You must look at your content differently depending on the platform

·         You must give a reason for someone to follow you, don’t just re-purpose offers from your website.

·         There are a lot of tools out there to help with social media efforts, but look for tools that have definite integration points with your existing systems.

And, based on a lot of the questions that I saw come through from the webinar, companies of all shapes and sizes are still trying to figure out how best to dip their toe in the water, and thinking about how to measure it’s contribution to revenue. Many are still just trying to figure out how to start a dialogue on social media. I also think what struck a chord with many marketers who are accustomed to lead scoring in the traditional sense, is that Sweet is a perfect way to add another dimension to an individual’s lead scoring profile. A very novel concept!

Enjoy the webinar and as always, we’d love to hear your feedback as well. Lots more to come!

 

The Sweet Team

 

 

 

About

This blog is for people and organizations that are interested in not only making connections via social media, but that are also looking to make social media channels a part of their demand generation efforts.

Sweet Social is authored by Demand Generation experts from the Pedowitz Group,(http://www.pedowitzgroup.com) the one top authorities in demand generation.

Sweet is the brainchild of The Pedowitz Group and it's leaders, who are continually looking to help organizations use technology and process to shorten sales cycles, tie marketing efforts to revenue and ultimately increase revenue.Sweet makes social media a part of a marketers demand generation strategy.

Posts on this blog will include social media insights from our experts as well as news, and tips on how to get the most from Sweet (http://www.22sweet.com)

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